Jambo backs new stakeholder engagement report on trust and personal toll

Jambo is supporting a new industry report from the Stakeholder Engagement Community that says practitioners agree trust is the foundation of stakeholder engagement, but differ on how much the work costs them personally. The report draws on 12 practitioners across six continents and seven sectors and is available for download now.

Why it matters: - The report highlights a split between the common practices that make stakeholder engagement effective and the personal strain the work can create. - For teams handling public consultation, community relations, and stakeholder issues, the findings point to both a skills gap and a workload problem. - Jambo says its software is designed to reduce the administrative burden that can add to that pressure.

What happened: - Jambo announced its support for The Practice of Stakeholder Engagement from 12 Practitioner Voices, the 2027 industry report from its partner, the Stakeholder Engagement Community. - The report is a qualitative study based on 12 practitioners across six continents and seven sectors. - The sectors include energy and utilities, government and public affairs, mining and resources, infrastructure, housing and nonprofit, independent advisory, and financial services. - The report is available for download at More information.

The details: - The report says trust-building is central to effective stakeholder engagement. - Practitioners largely agree on how they build trust. - The four lessons cited most often are trust through consistency, active listening, continuity of engagement, and early engagement. - The report says practitioners diverge on the personal toll of the work. - Some practitioners described mediating conflict, absorbing public anxiety, and facing personal threats. - Jambo said three of the four recurring lessons map to its product design: consistency, continuity between projects, and early involvement. - Jambo says those needs are supported through commitment tracking, a full audit trail, and a single record of every interaction over the life of a project. - Chris Lang, Jambo's VP of Business Development, said the report surfaces the personal toll practitioners described and that reducing record-keeping would let them spend more time with people than paperwork. - Jambo builds software for stakeholder engagement, public consultation, and community relations teams. - Jambo's platform logs interactions, tracks issues through resolution, manages commitments, and monitors sentiment over time. - Jambo holds ISO 27001:2022 and ISO 27017:2015 certifications. - Jambo Secure AI is built in and does not train on customer data. - Governments and public sector organizations worldwide use Jambo to centralize engagement data and avoid spreadsheet-based silos.

Between the lines: - The report reinforces that stakeholder engagement is not just a process problem; it is also a human burden problem. - Jambo is positioning its software as both an operational tool and a way to reduce the friction behind that burden. - The emphasis on continuity and early involvement suggests practitioners see engagement as ongoing work, not a one-off consultation exercise.

What's next: - The report is now available for practitioners and organizations looking to benchmark their engagement practices. - Jambo is likely to keep tying product features to the report's main themes of consistency, continuity, and early engagement. - The Stakeholder Engagement Community continues to operate as a global forum for sharing resources, news, and information among practitioners.

The bottom line: - The report says stakeholder engagement succeeds on trust, but the job can carry a personal cost that tools and process design may help ease.